Internet Web Site Marketing: Targeting Works

Internet Web site marketing is not just for big companies and computer geeks any more.

Access to the Internet through computers and wireless devices is the first source of information for more and more people these days — it’s an absolute fact. The big companies already know that, and have Internet Web site marketing plans in place to reach these consumers where they now most often turn for information and research.

Individuals, small businesses and organizations often find themselves discounting this major shift in consumer behavior because they believe they can’t afford it and really don’t understand it, or they are unsure about how to act upon it.

One of the industry leaders in Internet Web site marketing, OurNewsCafe.com, is ready to help with prices that fit within most existing advertising and marketing budgets, along with personalized service.

“We offer more than 50 years of professional media experience, including more than a decade of building and maintaining Web sites for media companies,” said Bret McCormick, co-founder of Our News Café. “Along the way, we’ve learned not only how to put a site and information on the Internet, but the ways to laser-target your message.”

Fifty percent of consumers surveyed said they turn to search engines to find a local business, followed by yellow pages directories at 24 percent, Internet-based yellow pages directories at 10 percent, local newspapers at 4 percent, and white pages directories at 3 percent, according to a recent Nielsen Online survey.

The e-survey found that consumers use search engines 72 percent more than they did two years ago, when a similar survey was conducted. (Source: Nielsen Online/WebVisible survey, Feb. 2009)

“These results confirm what most people have come to know through their personal experience, or the observation of the world around them: the word ‘Google’ has become interchangeable with the word ‘search,’” McCormick said.

OurNewsCafe.com’s clients consistently place on the first page of Google in online searches for targeted keyword phrases, but there’s much more to their service than that.

Extending far beyond Google, Our News Café’s Internet Web site marketing strategy includes a comprehensive review of the customer’s target markets and niches. Search engine optimization, video, and implementations on Facebook, Bing, Yahoo and Twitter are included in the strategies for most clients.

Proof? If you found this article because it ranked highly in a Google, Yahoo, or Bing search, that was no accident. We targeted you because you did a search for Internet Web site marketing information. People with the specific interest, like you, were the targets of the way this article was distributed, marketed, crafted and designed. You can put our strategies and expertise to work for you now for any niche or keyword phrase. Your customers and potential customers and clients can find you and your message prominently positioned where they are doing their searches.

Visit OurNewsCafe.com to request more information about Our News Café’s suite of services. A representative will contact you within one business day.